Who are the ASDW?
The Association of Small Direct Wine-Merchants (ASDW) was formed, as the name implies, by a group of British independent small wine merchants selling
niche ranges of wines to the general public online.
There are currently around twenty members each of which is passionate and knowledgeable about wine
many with a portfolio of business interests ranging from a former Marketing Director
of a global soft drinks based firm, investment bankers, concert pianists,
lawyers and an active airline pilot.
We offer customers a specifically selected, interesting and often exclusive range of wines at very reasonable prices.
The British public are well served by supermarkets at the lower end (sub £5) of the price range but it is becoming increasingly more difficult to find quality wines.
The big brand names dominate supermarkets, steadily lowering quality on the
back of duty and vat increases so that the average supermarket wine now
costs £0.02 before transport, duty, vat and supermarket margins.
If you would like to learn more about our members, please visit the Members' Page which provides a brief overview of all ASDW members.
You can also use the menu to the left to learn about each member, access their prices lists and see any current offers they are running. In addition, there is a direct link to the members site.
What can you expect from ASDW?
Our niche ranges of wine are specially selected from all over the world and the virtues of quality, taste and flavour always take precedence over brands and mass production.
The wines on offer are often from small growers and family run wineries where tradition and quality really matter.
In nearly all cases we have personally visited the wineries before importing
so have a good relationship with the producers.
Our customers enjoy our relaxed, unbiased and professional opinion and the convenience of discussing their requirements via email and telephone at their leisure free of the shackles of shop opening hours.
Our members follow a strict code of practice and use the latest technology to ensure that your internet shopping experience is pleasurable and safe.